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MKTG2 / Charles W. Lamb by
Edition: instructor`s ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, OH : South-Western Cengage Learning, c2009
Availability: Items available for loan: CUoM Library (1)Location, call number: General Stacks 658.8 LAM.

2.
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Basic marketing research : a decision-making approach / Naresh K. Malhotra, Mark Peterson. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, 2006
Availability: Items available for loan: CUoM Library (1)Location, call number: General Stacks 658.83 MAL.

3.
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Marketing research : an applied orientation / Naresh K. Malhotra. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, 2003
Availability: Items available for loan: CUoM Library (1)Location, call number: General Stacks 658.83 MAL.

4.
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Marketing research essentials / Carl McDaniel Jr., Roger Gates. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, NJ : J. Wiley, c2004
Availability: Items available for loan: CUoM Library (1)Location, call number: General Stacks 658.83 MCD.

5.
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Marketing research essentials / Carl McDaniel Jr., Roger Gates. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : John Wiley, c2006
Availability: Items available for loan: CUoM Library (1)Location, call number: General Stacks 658.80072 MCD.

6.
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The marketing research process / Margaret Crimp. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice/Hall International, c1985
Availability: Items available for loan: CUoM Library (3)Location, call number: General Stacks 658.83 CRI, ...

7.
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Exploring marketing research / William G. Zikmund. by Series: Dryden Press series in marketing
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : Dryden Press, c1989
Availability: Items available for loan: CUoM Library (1)Location, call number: General Stacks 658.83 ZIK.

8.
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Internet marketing intelligence : research tools, techniques, and resources / Edward Forrest. by Series: McGraw-Hill/Irwin series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: CUoM Library (1)Location, call number: General Stacks 658.8302854678 FOR.

9.
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Experiment-research methodology in marketing : types and applications / Gordon L. Patzer. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Westport, Conn. : Quorum, c1996
Online resources:
Availability: Items available for loan: eBooks (1)Location, call number: eBooks 658.83 PAT.

10.
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Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. by Series: McGraw-Hill/Irwin series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2003
Online resources:
Availability: No items available.

11.
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Marketing research for managers / Sunny Crouch, Matthew Housden. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; Boston, MA : Butterworth-Heinemann, 2003
Online resources:
Availability: Items available for loan: eBooks (1)Location, call number: eBooks 658.83 CRO.

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