Exploring marketing research / William G. Zikmund.

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Material type: Text

TextSeries: Dryden Press series in marketingPublication details: Chicago : Dryden Press, c1989.Edition: 3rd edDescription: xxi, 824 p. : ill. ; 26 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	CUoM Library General Stacks	Business Management/Accounting/Marketing	658.83 ZIK (Browse shelf(Opens below))	Available	00005795

Includes bibliographies and indexes.

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