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Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.

By: Contributor(s): Material type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill/Irwin, c2003.Edition: 2nd edDescription: xxiii, 672 p. : ill. ; 27 cm. + 1 computer optical disc (4 3/4 in.)ISBN:
  • 0072467576 (alk. paper)
  • 0071151192 (International : alk. paper)
Subject(s): DDC classification:
  • 658.8/3 21
LOC classification:
  • HF5415.2 .H258 2003
Online resources:
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