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Experiment-research methodology in marketing : types and applications / Gordon L. Patzer.

By: Material type: TextTextPublication details: Westport, Conn. : Quorum, c1996.Description: ix, 216 p. : ill. ; 25 cmISBN:
  • 0899309607 (alk. paper)
Subject(s): DDC classification:
  • 658.83 PAT 22
LOC classification:
  • HF5415.2 .P379 1996
Online resources:
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Item type Current library Collection Call number Status Barcode
eBooks eBooks eBooks eBooks Business Management/Accounting/Marketing 658.83 PAT (Browse shelf(Opens below)) Available BMFL23070260

Includes bibliographical references and index.

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