Basic marketing research : a decision-making approach / Naresh K. Malhotra, Mark Peterson.

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TextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, 2006.Edition: 2nd edDescription: xl, 631 p. : col. ill. ; 29 cm.+ 1 CD-ROM (4 3/4 in.)ISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	CUoM Library General Stacks	Business Management/Accounting/Marketing	658.83 MAL (Browse shelf(Opens below))	Available	00005758

Includes bibliographical references (p. 593-600) and indexes.

For Windows 98, 2000, XP and Me.

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