Marketing research essentials / Carl McDaniel Jr., Roger Gates.

By:

McDaniel, Carl D

Contributor(s):

Gates, Roger H, 1942-

Material type: Text

TextPublication details: Hoboken, N.J. : John Wiley, c2006.Edition: 5th edDescription: xvi, 479 p. : ill. (some col.) ; 26 cm. + 1 CD-ROM (4 3/4 in.)ISBN:

0471684767 (pbk.)

Subject(s):

Marketing research

DDC classification:

658.80072 MCD 22nd ed.

LOC classification:

HF5415.2 .M3825 2006

Online resources:

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	CUoM Library General Stacks	Business Management/Accounting/Marketing	658.80072 MCD (Browse shelf(Opens below))	Available	00002852

Includes SPSS student software version 13.0 for Windows.

Various multi-media instructional resources are available to supplement the text.

Includes bibliographical references and index.

System requirements for accompanying CD-ROM : Windows 98, 2000, XP, and ME.

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