Marketing : an introduction Gay Armstrong, Philip Kotler

By:

ARMSTRONG, Gay

Contributor(s):

Philip Kotler

Material type: Text

TextPublication details: New Jersey : Pearson, c2007. Edition: 8th edDescription: xxix, 541pg. : ill.(some col.)ISBN:

0131865919

DDC classification:

22nd ed. 658.8 ARM

Summary: For undergraduate principles of marketing courses. This ISBN is for the bound textbook, which students can rent through their bookstore. An introduction to marketing using a practical and engaging approach Marketing: An Introduction shows students how customer value -- creating it and capturing it -- drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. T.

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	CUoM Library General Stacks	Business Management/Accounting/Marketing	658.8 ARM (Browse shelf(Opens below))	Available	00005642

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Includes bibliography and index

For undergraduate principles of marketing courses. This ISBN is for the bound textbook, which students can rent through their bookstore. An introduction to marketing using a practical and engaging approach Marketing: An Introduction shows students how customer value -- creating it and capturing it -- drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. T.

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