Marketing : (Record no. 9370)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01218nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240801125513.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200210b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0131865919 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | SAUT Mbeya Library |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 22nd ed. |
| Classification number | 658.8 ARM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 10247 |
| Personal name | ARMSTRONG, Gay |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing : |
| Remainder of title | an introduction |
| Statement of responsibility, etc. | Gay Armstrong, Philip Kotler |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Jersey : |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | c2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxix, 541pg. : |
| Other physical details | ill.(some col.) ; |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliography and index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | <br/>For undergraduate principles of marketing courses. This ISBN is for the bound textbook, which students can rent through their bookstore. An introduction to marketing using a practical and engaging approach Marketing: An Introduction shows students how customer value -- creating it and capturing it -- drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. T. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 10248 |
| Personal name | Philip Kotler |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Business Management/Accounting/Marketing | CUoM Library | CUoM Library | General Stacks | 02/10/2020 | 658.8 ARM | 00005642 | 05/04/2021 | 02/10/2020 | Books |