Marketing : an introduction Gay Armstrong, Philip Kotler

By:

ARMSTRONG, Gay

Contributor(s):

Philip Kotler

Material type: Text

TextPublication details: New Jersey : Pearson, c2007. Edition: 8th edDescription: xxix, 541pg. : ill.(some col.)ISBN:

0131865919

DDC classification:

22nd ed. 658.8 ARM

Summary: For undergraduate principles of marketing courses. This ISBN is for the bound textbook, which students can rent through their bookstore. An introduction to marketing using a practical and engaging approach Marketing: An Introduction shows students how customer value -- creating it and capturing it -- drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. T.

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	CUoM Library General Stacks	Business Management/Accounting/Marketing	658.8 ARM (Browse shelf(Opens below))	Available	00005642

Includes bibliography and index

For undergraduate principles of marketing courses. This ISBN is for the bound textbook, which students can rent through their bookstore. An introduction to marketing using a practical and engaging approach Marketing: An Introduction shows students how customer value -- creating it and capturing it -- drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. T.

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