Marketing : an introduction
ARMSTRONG, Gay
Marketing : an introduction Gay Armstrong, Philip Kotler - 8th ed. - New Jersey : Pearson, c2007. - xxix, 541pg. : ill.(some col.) ;
Includes bibliography and index
For undergraduate principles of marketing courses. This ISBN is for the bound textbook, which students can rent through their bookstore. An introduction to marketing using a practical and engaging approach Marketing: An Introduction shows students how customer value -- creating it and capturing it -- drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. T.
0131865919
658.8 ARM
Marketing : an introduction Gay Armstrong, Philip Kotler - 8th ed. - New Jersey : Pearson, c2007. - xxix, 541pg. : ill.(some col.) ;
Includes bibliography and index
For undergraduate principles of marketing courses. This ISBN is for the bound textbook, which students can rent through their bookstore. An introduction to marketing using a practical and engaging approach Marketing: An Introduction shows students how customer value -- creating it and capturing it -- drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. T.
0131865919
658.8 ARM