Image from Amazon.com
Basic marketing research : a decision-making approach / Naresh K. Malhotra, Mark Peterson.
Material type:
TextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, 2006.Edition: 2nd edDescription: xl, 631 p. : col. ill. ; 29 cm.+ 1 CD-ROM (4 3/4 in.)ISBN: - 0131525425
- 0131548654
- 658.83 MAL 22nd ed.
- HF5415.2 .M288 2006
| Item type | Current library | Collection | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
Books
|
CUoM Library General Stacks | Business Management/Accounting/Marketing | 658.83 MAL (Browse shelf(Opens below)) | Available | 00005758 |
Browsing CUoM Library shelves, Shelving location: General Stacks, Collection: Business Management/Accounting/Marketing Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| 658.83 CRI The marketing research process / | 658.83 CRI The marketing research process / | 658.83 HOY Consumer behavior / | 658.83 MAL Basic marketing research : a decision-making approach / | 658.83 MAL Marketing research : an applied orientation / | 658.83 MCD Marketing research essentials / | 658.83 ZIK Exploring marketing research / |
Includes bibliographical references (p. 593-600) and indexes.
For Windows 98, 2000, XP and Me.
There are no comments on this title.
Log in to your account to post a comment.