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Basic marketing research : a decision-making approach /

Malhotra, Naresh K.

Basic marketing research : a decision-making approach / Naresh K. Malhotra, Mark Peterson. - 2nd ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, 2006. - xl, 631 p. : col. ill. ; 29 cm.+ 1 CD-ROM (4 3/4 in.)

Includes bibliographical references (p. 593-600) and indexes.

For Windows 98, 2000, XP and Me.

ISBN: 0131525425 0131548654

LCCN: 2004057343

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 / .M288 2006

Dewey Class. No.: 658.83 MAL

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