MARKETING : an introduction Gary Armstrong...[et al]

Contributor(s):

Gary Armstrong

Material type: Text

TextPublication details: Toronto: Pearson, c2004Edition: Canadian edDescription: xxiv, 122p. : ill.(some col.); 25cmISBN:

0130391271

DDC classification:

22nd ed. 658.8 MAR

Summary: For undergraduate principles of marketing courses. This ISBN is for the bound textbook, which students can rent through their bookstore. An introduction to marketing using a practical and engaging approach Marketing: An Introduction shows students how customer value -- creating it and capturing it -- drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	CUoM Library General Stacks	Business Management/Accounting/Marketing	658.8 MAR (Browse shelf(Opens below))	Lost	00005717
Books	CUoM Library General Stacks	Business Management/Accounting/Marketing	658.8 MAR (Browse shelf(Opens below))	Available	00005718

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Includes index

For undergraduate principles of marketing courses. This ISBN is for the bound textbook, which students can rent through their bookstore. An introduction to marketing using a practical and engaging approach Marketing: An Introduction shows students how customer value -- creating it and capturing it -- drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact

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