MARKETING : an introduction
MARKETING : an introduction
Gary Armstrong...[et al]
- Canadian ed.
- Toronto: Pearson, c2004
- xxiv, 122p. : ill.(some col.); 25cm.
Includes index
For undergraduate principles of marketing courses. This ISBN is for the bound textbook, which students can rent through their bookstore. An introduction to marketing using a practical and engaging approach Marketing: An Introduction shows students how customer value -- creating it and capturing it -- drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact
0130391271
658.8 MAR
Includes index
For undergraduate principles of marketing courses. This ISBN is for the bound textbook, which students can rent through their bookstore. An introduction to marketing using a practical and engaging approach Marketing: An Introduction shows students how customer value -- creating it and capturing it -- drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact
0130391271
658.8 MAR