MARKETING : (Record no. 9381)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00961nam a22001937a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211217180200.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200210b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0130391271 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | SAUT Mbeya Library |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 22nd ed. |
| Classification number | 658.8 MAR |
| 245 ## - TITLE STATEMENT | |
| Title | MARKETING : |
| Remainder of title | an introduction |
| Statement of responsibility, etc. | Gary Armstrong...[et al] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Canadian ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Toronto: |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | c2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 122p. : |
| Other physical details | ill.(some col.); |
| Dimensions | 25cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | For undergraduate principles of marketing courses. This ISBN is for the bound textbook, which students can rent through their bookstore. An introduction to marketing using a practical and engaging approach Marketing: An Introduction shows students how customer value -- creating it and capturing it -- drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 2954 |
| Personal name | Gary Armstrong |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lost | Dewey Decimal Classification | Business Management/Accounting/Marketing | CUoM Library | CUoM Library | General Stacks | 02/10/2020 | 4 | 658.8 MAR | 00005717 | 03/16/2022 | 03/16/2022 | 02/10/2020 | Books | |||
| Dewey Decimal Classification | Business Management/Accounting/Marketing | CUoM Library | CUoM Library | General Stacks | 02/10/2020 | 1 | 658.8 MAR | 00005718 | 06/09/2023 | 03/28/2022 | 02/10/2020 | Books |