Essintials of marketing / Diana -Nicoleta Lascu, Kenneth E. Clow

By:

LASCU, Diana-Nicoieta

Contributor(s):

Kenneth E. Clow

Material type: Text

TextPublication details: Ohio : Atomic Dog publishing, c2007.Edition: 2nd edDescription: xviii, 621p. : ill. (some col.) ; 27cmISBN:

1592602703

Subject(s):

Marketing

DDC classification:

22nd ed. 658.8 LAS

Summary: Essentials of Marketing, seventh edition, provides an accessible, lively and engaging introduction to marketing. Taking a practical, tactical approach, the authors cover traditional marketing techniques and theories, as well as offering the most up to date critical perspectives.

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	CUoM Library General Stacks	Business Management/Accounting/Marketing	658.8 LAS (Browse shelf(Opens below))	Available	00002810

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Includes index

Essentials of Marketing, seventh edition, provides an accessible, lively and engaging introduction to marketing. Taking a practical, tactical approach, the authors cover traditional marketing techniques and theories, as well as offering the most up to date critical perspectives.

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