Essintials of marketing /
LASCU, Diana-Nicoieta
Essintials of marketing / Diana -Nicoleta Lascu, Kenneth E. Clow - 2nd ed. - Ohio : Atomic Dog publishing, c2007. - xviii, 621p. : ill. (some col.) ; 27cm.
Includes index
Essentials of Marketing, seventh edition, provides an accessible, lively and engaging introduction to marketing. Taking a practical, tactical approach, the authors cover traditional marketing techniques and theories, as well as offering the most up to date critical perspectives.
1592602703
Marketing.
658.8 LAS
Essintials of marketing / Diana -Nicoleta Lascu, Kenneth E. Clow - 2nd ed. - Ohio : Atomic Dog publishing, c2007. - xviii, 621p. : ill. (some col.) ; 27cm.
Includes index
Essentials of Marketing, seventh edition, provides an accessible, lively and engaging introduction to marketing. Taking a practical, tactical approach, the authors cover traditional marketing techniques and theories, as well as offering the most up to date critical perspectives.
1592602703
Marketing.
658.8 LAS