Essintials of marketing / (Record no. 9380)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00926nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211217180159.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200210b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1592602703 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | SAUT Mbeya Library |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 22nd ed. |
| Classification number | 658.8 LAS |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 10268 |
| Personal name | LASCU, Diana-Nicoieta |
| 245 ## - TITLE STATEMENT | |
| Title | Essintials of marketing / |
| Statement of responsibility, etc. | Diana -Nicoleta Lascu, Kenneth E. Clow |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Ohio : |
| Name of publisher, distributor, etc. | Atomic Dog publishing, |
| Date of publication, distribution, etc. | c2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 621p. : |
| Other physical details | ill. (some col.) ; |
| Dimensions | 27cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Essentials of Marketing, seventh edition, provides an accessible, lively and engaging introduction to marketing. Taking a practical, tactical approach, the authors cover traditional marketing techniques and theories, as well as offering the most up to date critical perspectives. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 5716 |
| Topical term or geographic name entry element | Marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 10269 |
| Personal name | Kenneth E. Clow |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Business Management/Accounting/Marketing | CUoM Library | CUoM Library | General Stacks | 02/10/2020 | 2 | 1 | 658.8 LAS | 00002810 | 12/05/2024 | 11/25/2024 | 02/10/2020 | Books |