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Contemporary marketing / DavidiL. Kurtz

By: Material type: TextTextPublication details: Mason, OH : South Westrn, c2008.Edition: 13th edDescription: Iiv, 664p. ; ill. ; 28cmISBN:
  • 9780324536386
Subject(s): DDC classification:
  • 22nd ed.  658.8 KUR
Summary: Covering the events of 2001, such as the recession, the terrorist attacks on America, and ethical disasters such as the Enron scandal, this text realises that students need a solid understanding of how these events apply to marketing and integrates this content throughout the new edition.
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Item type Current library Collection Call number Status Barcode
Books Books CUoM Library General Stacks Business Management/Accounting/Marketing 658.8 KUR (Browse shelf(Opens below)) Available 00002796
Browsing CUoM Library shelves, Shelving location: General Stacks, Collection: Business Management/Accounting/Marketing Close shelf browser (Hides shelf browser)
658.8 KOT Marketing management / 658.8 KOT Marketing management / 658.8 KOT Marketing management / 658.8 KUR Contemporary marketing / 658.8 LAM MKTG2 / 658.8 LAS Essintials of marketing / 658.8 MAR MARKETING : an introduction

Includes index

Covering the events of 2001, such as the recession, the terrorist attacks on America, and ethical disasters such as the Enron scandal, this text realises that students need a solid understanding of how these events apply to marketing and integrates this content throughout the new edition.

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