Contemporary marketing / DavidiL. Kurtz
Material type:
- 9780324536386
- 22nd ed. 658.8 KUR
Item type | Current library | Collection | Call number | Status | Barcode | |
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CUoM Library General Stacks | Business Management/Accounting/Marketing | 658.8 KUR (Browse shelf(Opens below)) | Available | 00002796 |
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658.8 KOT Marketing management / | 658.8 KOT Marketing management / | 658.8 KOT Marketing management / | 658.8 KUR Contemporary marketing / | 658.8 LAM MKTG2 / | 658.8 LAS Essintials of marketing / | 658.8 MAR MARKETING : an introduction |
Includes index
Covering the events of 2001, such as the recession, the terrorist attacks on America, and ethical disasters such as the Enron scandal, this text realises that students need a solid understanding of how these events apply to marketing and integrates this content throughout the new edition.
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