Contemporary marketing /
KURTZ, David L
Contemporary marketing / DavidiL. Kurtz - 13th ed. - Mason, OH : South Westrn, c2008. - Iiv, 664p. ; ill. ; 28cm.
Includes index
Covering the events of 2001, such as the recession, the terrorist attacks on America, and ethical disasters such as the Enron scandal, this text realises that students need a solid understanding of how these events apply to marketing and integrates this content throughout the new edition.
9780324536386
Marketing.
658.8 KUR
Contemporary marketing / DavidiL. Kurtz - 13th ed. - Mason, OH : South Westrn, c2008. - Iiv, 664p. ; ill. ; 28cm.
Includes index
Covering the events of 2001, such as the recession, the terrorist attacks on America, and ethical disasters such as the Enron scandal, this text realises that students need a solid understanding of how these events apply to marketing and integrates this content throughout the new edition.
9780324536386
Marketing.
658.8 KUR