Contemporary marketing / DavidiL. Kurtz

By:

KURTZ, David L

Material type: Text

TextPublication details: Mason, OH : South Westrn, c2008.Edition: 13th edDescription: Iiv, 664p. ; ill. ; 28cmISBN:

9780324536386

Subject(s):

Marketing

DDC classification:

22nd ed. 658.8 KUR

Summary: Covering the events of 2001, such as the recession, the terrorist attacks on America, and ethical disasters such as the Enron scandal, this text realises that students need a solid understanding of how these events apply to marketing and integrates this content throughout the new edition.

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	CUoM Library General Stacks	Business Management/Accounting/Marketing	658.8 KUR (Browse shelf(Opens below))	Available	00002796

Includes index

Covering the events of 2001, such as the recession, the terrorist attacks on America, and ethical disasters such as the Enron scandal, this text realises that students need a solid understanding of how these events apply to marketing and integrates this content throughout the new edition.

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