Advertising and promotion : An Integrated Marketing Communications Perspective / George E. Belch & Michael A. Belch
Material type:
FilmPublication details: New York : McGraw-Hill, 2018Edition: 11th edDescription: xli, 763p. : ill. (some col.) ; 25 cmDDC classification: - 22 658.1 BEL
- VBD 1789 (viewing copy)
| Item type | Current library | Collection | Call number | Status | Barcode | |
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CUoM Library General Stacks | Business Management/Accounting/Marketing | 658.1 BEL (Browse shelf(Opens below)) | Available | 00012362 | |
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Books
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CUoM Library General Stacks | Business Management/Accounting/Marketing | 658.1 BEL (Browse shelf(Opens below)) | Available | 00012363 | |
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Books
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CUoM Library General Stacks | Business Management/Accounting/Marketing | 658.1 BEL (Browse shelf(Opens below)) | Available | 00012364 |
Copyright: President and Fellows of Harvard College. DCR 1983; PUB 4May83; REG 6Oct83; PA203-598.
Per COPICS record: "a compilation of 91 commercials".
Reference sources used: COPICS data base & copyright data sheet.
viewing copy;
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