Advertising and promotion : An Integrated Marketing Communications Perspective /
Belch, George E.
Advertising and promotion : An Integrated Marketing Communications Perspective / George E. Belch & Michael A. Belch - 11th ed. , [U.S.] - New York : McGraw-Hill, 2018 - xli, 763p. : ill. (some col.) ; 25 cm.
Copyright: President and Fellows of Harvard College. DCR 1983; PUB 4May83; REG 6Oct83; PA203-598. Per COPICS record: "a compilation of 91 commercials". Reference sources used: COPICS data base & copyright data sheet.
91716876
VBD 1789 (viewing copy)
658.1 BEL
Advertising and promotion : An Integrated Marketing Communications Perspective / George E. Belch & Michael A. Belch - 11th ed. , [U.S.] - New York : McGraw-Hill, 2018 - xli, 763p. : ill. (some col.) ; 25 cm.
Copyright: President and Fellows of Harvard College. DCR 1983; PUB 4May83; REG 6Oct83; PA203-598. Per COPICS record: "a compilation of 91 commercials". Reference sources used: COPICS data base & copyright data sheet.
91716876
VBD 1789 (viewing copy)
658.1 BEL