Advertising and promotion : (Record no. 29499)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01174ngm a22003015a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 11555243 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240702141409.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | vfuccahru |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 910319s1983 xxu vleng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 91716876 |
| 017 ## - COPYRIGHT OR LEGAL DEPOSIT NUMBER | |
| Copyright or legal deposit number | PA203-598 |
| Assigning agency | U.S. Copyright Office |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | CUoM |
| Description conventions | amim |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | VBD 1789 (viewing copy) |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 22 |
| Classification number | 658.1 BEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E. |
| 9 (RLIN) | 13227 |
| 245 00 - TITLE STATEMENT | |
| Title | Advertising and promotion : |
| Remainder of title | An Integrated Marketing Communications Perspective / |
| Statement of responsibility, etc. | George E. Belch & Michael A. Belch |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11th ed. |
| 257 ## - COUNTRY OF PRODUCING ENTITY | |
| Country of producing entity | [U.S.] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xli, 763p. : |
| Other physical details | ill. (some col.) ; |
| Dimensions | 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Copyright: President and Fellows of Harvard College. DCR 1983; PUB 4May83; REG 6Oct83; PA203-598. |
| 500 ## - GENERAL NOTE | |
| General note | Per COPICS record: "a compilation of 91 commercials". |
| 500 ## - GENERAL NOTE | |
| General note | Reference sources used: COPICS data base & copyright data sheet. |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE | |
| Materials specified | viewing copy; |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Belch, Michael A. |
| 9 (RLIN) | 13228 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 0 |
| b | ibc |
| c | orignew |
| d | u |
| e | ncip |
| f | 19 |
| g | y-movingim |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Business Management/Accounting/Marketing | CUoM Library | CUoM Library | General Stacks | 07/02/2024 | 658.1 BEL | 00012362 | 07/02/2024 | 07/02/2024 | Books | |||||
| Dewey Decimal Classification | Business Management/Accounting/Marketing | CUoM Library | CUoM Library | General Stacks | 07/02/2024 | 658.1 BEL | 00012363 | 07/02/2024 | 07/02/2024 | Books | |||||
| Dewey Decimal Classification | Business Management/Accounting/Marketing | CUoM Library | CUoM Library | General Stacks | 07/02/2024 | 658.1 BEL | 00012364 | 07/02/2024 | 07/02/2024 | Books |