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Strategic management : a competitive advantage approach, concepts and cases / Fred R. David and Forest R. David.
Material type:
TextPublication details: New York : Pearson Education Ltd., c2017.Edition: 16th ed. Global edDescription: 680p. : ill. (some col.) ; 28cmISBN: - 9781292148496
- 22nd ed. 658.4012 DAV
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CUoM Library General Stacks | Business Management/Accounting/Marketing | 658.4012 DAV (Browse shelf(Opens below)) | Available | 00011087 | |
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CUoM Library General Stacks | Business Management/Accounting/Marketing | 658.4012 DAV (Browse shelf(Opens below)) | Available | 00011088 |
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| 658.4012 CRO Strategic analysis and action / | 658.4012 CRO Strategic analysis and action / | 658.4012 CRO Strategic analysis and action / | 658.4012 DAV Strategic management : a competitive advantage approach, concepts and cases / | 658.4012 DAV Strategic management : a competitive advantage approach, concepts and cases / | 658.4012 DES Strategic management : text and cases / | 658.4012 DES Strategic management : creating competitive advantages / |
Includes index
This strategy is based on leveraging technological capabilities for business success and following a cost leadership strategy aimed at offering the maximum value for its customers at the lowest price in addition to wrapping its business around the customers.
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