Strategic management : a competitive advantage approach, concepts and cases /
DAVID, Fred R
Strategic management : a competitive advantage approach, concepts and cases / Fred R. David and Forest R. David. - 16th ed. Global ed. - New York : Pearson Education Ltd., c2017. - 680p. : ill. (some col.) ; 28cm.
Includes index
This strategy is based on leveraging technological capabilities for business success and following a cost leadership strategy aimed at offering the maximum value for its customers at the lowest price in addition to wrapping its business around the customers.
9781292148496
Management
Marketing -- Management.
658.4012 DAV
Strategic management : a competitive advantage approach, concepts and cases / Fred R. David and Forest R. David. - 16th ed. Global ed. - New York : Pearson Education Ltd., c2017. - 680p. : ill. (some col.) ; 28cm.
Includes index
This strategy is based on leveraging technological capabilities for business success and following a cost leadership strategy aimed at offering the maximum value for its customers at the lowest price in addition to wrapping its business around the customers.
9781292148496
Management
Marketing -- Management.
658.4012 DAV