Strategic management : a competitive advantage approach, concepts and cases / Fred R. David and Forest R. David.

By:

DAVID, Fred R

Contributor(s):

Forest R. David

Material type: Text

TextPublication details: New York : Pearson Education Ltd., c2017.Edition: 16th ed. Global edDescription: 680p. : ill. (some col.) ; 28cmISBN:

9781292148496

Subject(s):

DDC classification:

22nd ed. 658.4012 DAV

Summary: This strategy is based on leveraging technological capabilities for business success and following a cost leadership strategy aimed at offering the maximum value for its customers at the lowest price in addition to wrapping its business around the customers.

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	CUoM Library General Stacks	Business Management/Accounting/Marketing	658.4012 DAV (Browse shelf(Opens below))	Available	00011087
Books	CUoM Library General Stacks	Business Management/Accounting/Marketing	658.4012 DAV (Browse shelf(Opens below))	Available	00011088

Includes index

This strategy is based on leveraging technological capabilities for business success and following a cost leadership strategy aimed at offering the maximum value for its customers at the lowest price in addition to wrapping its business around the customers.

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