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1.
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Branded customer service : the new competitive edge / Janelle Barlow and Paul Stewart. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: San Francisco, CA : Berrett-Koehler, c2004
Online resources:
Availability: Items available for loan: eBooks (1)Location, call number: eBooks 658.812 BAR.

2.
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The new strategic brand management : creating and sustaining brand equity long term / Jean-Noël Kapferer. by
Edition: 4th ed., New ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Philadelphia : Kogan Page, 2008
Online resources:
Availability: No items available.

3.
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Advertising & promotion : An Integrated Marketing Communications Perspective / Michael A. Guolla, George E. Belch, Michael A. Belch by
Edition: Sixth Canadian ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Los Angeles : SAGE, 2021
Other title:
  • Advertising and promotion
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Availability: Items available for loan: eBooks (1)Location, call number: eBooks 659.1 GUO.

4.
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Strategic brand management : Building, measuring, and managing brand equity / Kevin Lane Keller, Vanitha Swaminathan, Ambi MG Parameswaran and Isaac C Jacob by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Pearson Education, c2020
Availability: Items available for loan: CUoM Library (1)Location, call number: General Stacks 658.827 STR.

5.
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Strategic brand management : a European perspective / Kevin Lane Keller, Tony Apéria, Mats Georgson. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England : New York : Financial Times/Prentice Hall, 2015
Online resources:
Availability: Items available for loan: eBooks (1)Location, call number: eBooks 658.827 KEL.

6.
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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Pearson, c2013
Availability: Items available for loan: CUoM Library (3)Location, call number: General Stacks 658.827 KEL, ...

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