Strategic brand management : Building, measuring, and managing brand equity / Kevin Lane Keller, Vanitha Swaminathan, Ambi MG Parameswaran and Isaac C Jacob

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Material type: Text

TextPublication details: New York : Pearson Education, c2020.Edition: 5th edDescription: xx, 642p. : ill. (some col.) ; 26cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	CUoM Library General Stacks	Business Management/Accounting/Marketing	658.827 STR (Browse shelf(Opens below))	Available	00011703

Includes bibliographical references and index.

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