Digital Marketing / José Ramón Saura, editor.

Contributor(s):

Saura, José Ramón, 1992- [editor.]

Material type: Text

TextPublisher: Hershey, PA : Business Science Reference, [2021]Description: 1 online resourceContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781799880059

Subject(s):

Additional physical formats: Print version:: Advanced digital marketing strategies in a data-driven eraDDC classification:

658.872 DIG 23

LOC classification:

HF5415.1265

Online resources:

Click here to access online

Summary: "This book offers a holistic overview of the main applications and uses of data sciences in digital marketing strategies and business models, analyzing the new strategies that influence digital marketing and offering insights related to the creation of innovative data-driven and knowledge discovery techniques applied to traditional and digital marketing strategies"-- Provided by publisher.

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
eBooks	eBooks eBooks	Business Management/Accounting/Marketing	658.872 DIG (Browse shelf(Opens below))	Available	BMFL24040126

Includes bibliographical references and index.

"This book offers a holistic overview of the main applications and uses of data sciences in digital marketing strategies and business models, analyzing the new strategies that influence digital marketing and offering insights related to the creation of innovative data-driven and knowledge discovery techniques applied to traditional and digital marketing strategies"-- Provided by publisher.

Description based on print version record and CIP data provided by publisher; resource not viewed.

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