Digital Marketing /
Digital Marketing /
José Ramón Saura, editor.
- 1 online resource
Includes bibliographical references and index.
"This book offers a holistic overview of the main applications and uses of data sciences in digital marketing strategies and business models, analyzing the new strategies that influence digital marketing and offering insights related to the creation of innovative data-driven and knowledge discovery techniques applied to traditional and digital marketing strategies"--
9781799880059
2021017671
Internet marketing.
Internet marketing--Statistical methods.
HF5415.1265
658.872 DIG
Includes bibliographical references and index.
"This book offers a holistic overview of the main applications and uses of data sciences in digital marketing strategies and business models, analyzing the new strategies that influence digital marketing and offering insights related to the creation of innovative data-driven and knowledge discovery techniques applied to traditional and digital marketing strategies"--
9781799880059
2021017671
Internet marketing.
Internet marketing--Statistical methods.
HF5415.1265
658.872 DIG