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MKTG2 / Charles W. Lamb by
Edition: instructor`s ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, OH : South-Western Cengage Learning, c2009
Availability: Items available for loan: CUoM Library (1)Location, call number: General Stacks 658.8 LAM.

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2.
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Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Victoria L. Crittenden. by Series: The Irwin series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : Irwin, 1996
Availability: Items available for loan: CUoM Library (1)Location, call number: General Stacks 658.802 CRA.

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