Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Victoria L. Crittenden.

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Material type: Text

TextSeries: The Irwin series in marketingPublication details: Chicago : Irwin, 1996.Edition: 5th edDescription: xvi, 715 p. : ill., maps ; 24 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	CUoM Library General Stacks	Business Management/Accounting/Marketing	658.802 CRA (Browse shelf(Opens below))	Available	00012375

Includes bibliographical references and index.

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