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Essentials of CRM : a guide to customer relationship management / Bryan Bergeron.

By: Material type: TextTextSeries: Essentials seriesPublication details: New York : Wiley, c2002.Description: xiii, 220p. : ill. ; 23cmISBN:
  • 0471206032 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 658.812 BERĀ 22
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Item type Current library Collection Call number Status Barcode
Books Books CUoM Library General Stacks Business Management/Accounting/Marketing 658.812 BER (Browse shelf(Opens below)) Available 00011684

Includes bibliographical references and index.

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