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Essentials of CRM : a guide to customer relationship management /

Bergeron, Bryan P.

Essentials of CRM : a guide to customer relationship management / Bryan Bergeron. - New York : Wiley, c2002. - xiii, 220p. : ill. ; 23cm. - Essentials series .

Includes bibliographical references and index.

ISBN: 0471206032 (pbk. : alk. paper)

LCCN: 2001008002

Subjects--Topical Terms:
Customer relations--Management.

Dewey Class. No.: 658.812 BER

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