The interplay of influence : news, advertising, politics, and the mass media / Kathleen Hall Jamieson, Karlyn Kohrs Campbell

By:

JAMIESON, Kathleen Hall

Contributor(s):

Karlyn Kohrs Campbell

Material type: Text

TextSeries: (Wadsworth Series in Mass Communication and Journalism)Publication details: Belmont, CA : Wadsworth Publishing Co., c1997.Description: xvi, 352p. : ill. ; 23cmISBN:

0-534-51431-6

Subject(s):

Mass media Influence, Mass media Audiences, Advertising

DDC classification:

22nd ed 302.23 JAM

Summary: Is there such a thing as unfiltered information? Not in today's age. THE INTERPLAY OF INFLUENCE: NEWS, ADVERTISING, POLITICS, AND THE INTERNET gives you an understanding of how mass media operates in your world and how powerful it can be. And, you'll also discover the shaping role of the Internet in today's mass media. Plus, it's loaded with study tools and helpful reviews so you can get the grade you need in class, too.

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Item type	Current library	Collection	Call number	Status	Barcode
Books	CUoM Library General Stacks	NFIC	302.23 JAM (Browse shelf(Opens below))	Available	00005599

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Includes bibliography and index

Is there such a thing as unfiltered information? Not in today's age. THE INTERPLAY OF INFLUENCE: NEWS, ADVERTISING, POLITICS, AND THE INTERNET gives you an understanding of how mass media operates in your world and how powerful it can be. And, you'll also discover the shaping role of the Internet in today's mass media. Plus, it's loaded with study tools and helpful reviews so you can get the grade you need in class, too.

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