The interplay of influence :
JAMIESON, Kathleen Hall
The interplay of influence : news, advertising, politics, and the mass media / Kathleen Hall Jamieson, Karlyn Kohrs Campbell - Belmont, CA : Wadsworth Publishing Co., c1997. - xvi, 352p. : ill. ; 23cm. - (Wadsworth Series in Mass Communication and Journalism) .
Includes bibliography and index
Is there such a thing as unfiltered information? Not in today's age. THE INTERPLAY OF INFLUENCE: NEWS, ADVERTISING, POLITICS, AND THE INTERNET gives you an understanding of how mass media operates in your world and how powerful it can be. And, you'll also discover the shaping role of the Internet in today's mass media. Plus, it's loaded with study tools and helpful reviews so you can get the grade you need in class, too.
0-534-51431-6
Mass media Influence, Mass media Audiences, Advertising.
302.23 JAM
The interplay of influence : news, advertising, politics, and the mass media / Kathleen Hall Jamieson, Karlyn Kohrs Campbell - Belmont, CA : Wadsworth Publishing Co., c1997. - xvi, 352p. : ill. ; 23cm. - (Wadsworth Series in Mass Communication and Journalism) .
Includes bibliography and index
Is there such a thing as unfiltered information? Not in today's age. THE INTERPLAY OF INFLUENCE: NEWS, ADVERTISING, POLITICS, AND THE INTERNET gives you an understanding of how mass media operates in your world and how powerful it can be. And, you'll also discover the shaping role of the Internet in today's mass media. Plus, it's loaded with study tools and helpful reviews so you can get the grade you need in class, too.
0-534-51431-6
Mass media Influence, Mass media Audiences, Advertising.
302.23 JAM