Public relations : the profession and the practice / Otis Baskin, Craig Aronoff, Dan Lattimore.

By:

Baskin, Otis

Contributor(s):

Material type: Text

TextPublication details: Bostom : McGraw Hill, c1997.Edition: 4th edDescription: xv, 508p. : ill. ; 24cmISBN:

0697201228

Subject(s):

Public relations

DDC classification:

22nd ed. 659.2 BAS

Summary: Covers global markets, various technologies, and multiculturalism. This book presents and explains the fundamental tools of public relations practice.

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	CUoM Library General Stacks	NFIC	659.2 BAS (Browse shelf(Opens below))	Available	00008078

Includes bibliography and index

Covers global markets, various technologies, and multiculturalism. This book presents and explains the fundamental tools of public relations practice.

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