Public relations : the profession and the practice /
Baskin, Otis
Public relations : the profession and the practice / Otis Baskin, Craig Aronoff, Dan Lattimore. - 4th ed. - Bostom : McGraw Hill, c1997. - xv, 508p. : ill. ; 24cm.
Includes bibliography and index
Covers global markets, various technologies, and multiculturalism. This book presents and explains the fundamental tools of public relations practice.
0697201228
Public relations
659.2 BAS
Public relations : the profession and the practice / Otis Baskin, Craig Aronoff, Dan Lattimore. - 4th ed. - Bostom : McGraw Hill, c1997. - xv, 508p. : ill. ; 24cm.
Includes bibliography and index
Covers global markets, various technologies, and multiculturalism. This book presents and explains the fundamental tools of public relations practice.
0697201228
Public relations
659.2 BAS