International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham

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TextPublication details: New York : McGraw-Hill, c2011.Edition: 15th edDescription: xxxiii, 622 p. : ill. (some col.) ; 28 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	CUoM Library General Stacks	Business Management/Accounting/Marketing	658.84 CAT (Browse shelf(Opens below))	Available	00002856

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Includes bibliographical references and index.

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