Image from Amazon.com
Exploring marketing research / William G. Zikmund.
Material type:
TextSeries: Dryden Press series in marketingPublication details: Chicago : Dryden Press, c1989.Edition: 3rd edDescription: xxi, 824 p. : ill. ; 26 cmISBN: - 0030229634
- 658.83 ZIK 22nd ed.
- HF5415.2 .Z54 1989
| Item type | Current library | Collection | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
Books
|
CUoM Library General Stacks | Business Management/Accounting/Marketing | 658.83 ZIK (Browse shelf(Opens below)) | Available | 00005795 |
Browsing CUoM Library shelves, Shelving location: General Stacks, Collection: Business Management/Accounting/Marketing Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| 658.83 MAL Basic marketing research : a decision-making approach / | 658.83 MAL Marketing research : an applied orientation / | 658.83 MCD Marketing research essentials / | 658.83 ZIK Exploring marketing research / | 658.8302854678 FOR Internet marketing intelligence : research tools, techniques, and resources / | 658.834 PRA Theory of consumer behaviour / | 658.834 PRA Theory of consumer behaviour / |
Includes bibliographies and indexes.
There are no comments on this title.
Log in to your account to post a comment.