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BASIC marketing : a global managerial approach/ William D. Perreault...[et al]

Contributor(s):

William D. Perreault

Material type: Text

TextPublication details: Toronto : McGraw Hill., c2007.Edition: 12th edDescription: xxv, 630p. : ill. (some col.) ; 28cmISBN:

978007097425X

Subject(s):

Marketing -- Management

DDC classification:

22nd ed. 658.8 BAS

Summary: Focuses on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs. This text intends to reflect marketing's best practices and ideas. It extends the strategy planning approach, integrating concepts with the marketing strategy planning model.

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	CUoM Library General Stacks	Business Management/Accounting/Marketing	658.8 BAS (Browse shelf(Opens below))	Available	00005770
Books	CUoM Library General Stacks	Business Management/Accounting/Marketing	658.8 BAS (Browse shelf(Opens below))	Available	00005771

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Includes index

Focuses on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs. This text intends to reflect marketing's best practices and ideas. It extends the strategy planning approach, integrating concepts with the marketing strategy planning model.

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