BASIC marketing : a global managerial approach/
BASIC marketing : a global managerial approach/
William D. Perreault...[et al]
- 12th ed.
- Toronto : McGraw Hill., c2007.
- xxv, 630p. : ill. (some col.) ; 28cm.
Includes index
Focuses on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs. This text intends to reflect marketing's best practices and ideas. It extends the strategy planning approach, integrating concepts with the marketing strategy planning model.
978007097425X
Marketing -- Management.
658.8 BAS
Includes index
Focuses on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs. This text intends to reflect marketing's best practices and ideas. It extends the strategy planning approach, integrating concepts with the marketing strategy planning model.
978007097425X
Marketing -- Management.
658.8 BAS