Relationship marketing : exploring relational strategies in marketing / John Egan.

By:

Egan, John, 1952-

Material type:

TextPublication details: New York : Financial Times, Prentice Hall, c2011.Edition: 4th edDescription: xxii, 300 p. ; 25 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780273737780

Subject(s):

Relationship marketing

DDC classification:

658.812 EGA 22

LOC classification:

HF5415.55 .E34 2011

Contents:

100 years of marketing -- Relationships in marketing -- Relationships -- Relationship economics -- Strategy continuum -- Relationship drivers -- Customer partnerships -- Internal partnerships -- Supplier partnerships -- External partnerships -- Relationship management -- Relationship technology -- Conceptual developments.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	CUoM Library General Stacks		Business Management/Accounting/Marketing		658.812 EGA (Browse shelf(Opens below))					Available			00014966

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Includes bibliographical references and index.

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