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Relationship marketing : exploring relational strategies in marketing /

Egan, John, 1952-

Relationship marketing : exploring relational strategies in marketing / John Egan. - 4th ed. - New York : Financial Times, Prentice Hall, c2011. - xxii, 300 p. ; 25 cm.

Includes bibliographical references and index.

100 years of marketing -- Relationships in marketing -- Relationships -- Relationship economics -- Strategy continuum -- Relationship drivers -- Customer partnerships -- Internal partnerships -- Supplier partnerships -- External partnerships -- Relationship management -- Relationship technology -- Conceptual developments.

ISBN: 9780273737780

LCCN: 2011001765

Subjects--Topical Terms:
Relationship marketing.

LC Class. No.: HF5415.55 / .E34 2011

Dewey Class. No.: 658.812 EGA

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