The CRM project management handbook : building realistic expectations and managing risk / Michael Gentle.

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TextPublication details: London ; Sterling, VA : Kogan Page, 2002.Description: xii, 227 p. : ill. ; 24 cmContent type:

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	CUoM Library General Stacks		Business Management/Accounting/Marketing		658.812 GEN (Browse shelf(Opens below))					Available			00014941

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Previous	658.812 CRI Critical Factors for Adoption of Customer Relationship Management : A Study of Palestine SMEs /	658.812 EGA Relationship marketing : exploring relational strategies in marketing /	658.812 GEE Super service : seven keys to delivering great customer service... /	658.812 GEN The CRM project management handbook : building realistic expectations and managing risk /	658.812 GOO Salesforce CRM - The definitive admin handbook : build, configure, and customize Salesforce CRM and mobile solutions /	658.812 HAR Customer service : a practical approach /	658.812 KAT Service management /	Next

Includes bibliographical references (p. [221]) and index.

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