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The CRM project management handbook : building realistic expectations and managing risk /

Gentle, Michael, 1957-

The CRM project management handbook : building realistic expectations and managing risk / Michael Gentle. - London ; Sterling, VA : Kogan Page, 2002. - xii, 227 p. : ill. ; 24 cm.

Includes bibliographical references (p. [221]) and index.

ISBN: 0749438983 9780749438982

LCCN: 2002014806

Subjects--Topical Terms:
Customer relations--Management.

LC Class. No.: HF5415.5 / .G456 2002

Dewey Class. No.: 658.812 GEN

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