Strategic planning for public relations / Ronald D. Smith.

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TextPublisher: New York, NY : Routledge, Taylor & Francis Group, 2017Edition: 5th edDescription: 1 online resourceContent type:

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	CUoM Library General Stacks		Business Management/Accounting/Marketing		659.2 SMI (Browse shelf(Opens below))					Available			00014901

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Previous	659.2 PUB Public relations as relationship management : a relational approach to the study and practice of public relations /	659.2 ROU The Routledge companion to public relations /	659.2 SEI The practice of public relations /	659.2 SMI Strategic planning for public relations /	659.2 STR Strategic writing : multimedia writing for public relations, advertising and more /	659.2 THO Post-truth public relations : communication in an era of digital disinformation /	659.2 WIL Public relations : strategies and tactics /	Next

Includes bibliographical references and index.

Description based on print version record and CIP data provided by publisher.

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