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Strategic planning for public relations /

Smith, Ronald D., 1948-2020,

Strategic planning for public relations / Ronald D. Smith. - 5th ed. - 1 online resource.

Includes bibliographical references and index.

ISBN: 9781315270876 9781351983372

LCCN: 2016048687

Subjects--Topical Terms:
Public relations.
Strategic planning.

LC Class. No.: HM1221

Dewey Class. No.: 659.2 SMI

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