Basic marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy

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TextPublisher: New York, NY : McGraw-Hill Irwin, 2014Edition: 19th edDescription: xl, 725 p. : color ill. ; 29 cmContent type:

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	CUoM Library General Stacks	Business Management/Accounting/Marketing	658.8 PER (Browse shelf(Opens below))	Available	00014584

Includes bibliographical references and index.

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